Instagram has always been a platform for artists and businesses to showcase their work, build their brand, and engage with audiences. But in 2025, Instagram is rolling out significant changes that will impact how content is displayed and what’s most effective for growing your presence on the platform. Suppose you’re an artist or business owner using Instagram to connect with customers. In that case, it’s essential to stay ahead of these updates to ensure your posts continue to reach and engage your most significant audience.
One of the most significant updates coming to Instagram in 2025 is the shift in the recommended aspect ratio for posts. Previously, the classic 1:1 (square) aspect ratio was king, especially for images and videos in your main feed. But now, Instagram encourages creators to adapt to a new 4:5 aspect ratio for most of their content. Let’s dive into why this change matters, how it will affect your content strategy, and how you can easily adjust to keep your feed looking its best.
What’s Changing with Instagram’s Aspect Ratio?
In 2025, Instagram is shifting from the standard 1:1 square aspect ratio to a 4:5 vertical aspect ratio as the new optimal post size. This means that photos, videos, and carousels that fit the 4:5 ratio will be displayed more prominent and take up more screen space, ultimately leading to more engagement. This change aims to prioritize the mobile-first experience, as more users access Instagram on their smartphones, and vertical content fills the screen more naturally.
This change isn’t just about looking good. Instagram’s algorithm prioritizes posts that keep users engaged. Larger, more immersive content has the potential to grab attention longer, increasing the chances of your posts being seen, liked, and shared. As a result, this update will impact everything from your post designs to your content calendar.
Why Should Artists Care About This Change?
Adapting to this change is crucial if you’re an artist selling your work or showcasing your creative process. Here’s why:
Increased Visibility: A 4:5 image or video takes up more space on a user’s screen, making your content more likely to grab attention in a busy feed.
More Engaging Content: Vertical images make posts feel more immersive, leading to higher engagement rates, which can positively affect your reach.
Better Design Flexibility: The increased space allows you to showcase your artwork in greater detail. Whether it’s a blanket design, a wall hanging, or a custom decor set, a 4:5 ratio allows you to showcase your work in its full glory.
How to Adapt to the 4:5 Ratio
Now that you understand the significance of the update let’s look at how to adjust your content to match Instagram’s new preferred aspect ratio. Here are some tips for ensuring your content looks its best in 2025:
1. Know Thy New Dimensions
The 4:5 aspect ratio means your images will be taller than square posts. The optimal dimensions for posts are 1080 pixels by 1350 pixels, which is the sweet spot for ensuring your images aren’t stretched or cropped and look great on desktop and mobile.
2. Update Those Templates!
Using design tools like Canva, Adobe Photoshop, or even Instagram’s editing tools, create templates that fit the 4:5 ratio. You can easily adjust your square templates by changing the dimensions and cropping the content to fit the new aspect ratio. Remember that vertical content can look different, so you might need to reframe your compositions for the best impact.
3. Make Your Content More Vertical-Friendly
When shooting new content, try framing your images vertically rather than horizontally. A vertical image lets customers see more of the artwork and gives a sense of scale. For things like woven blankets or wall hangings, taking vertical shots allows your audience to see more of the piece, which could entice them to make a purchase or share it with others.
4. Focus on Composition
The 4:5 aspect ratio gives you more vertical space so that you can play around with the composition of your photos. For instance, you could focus more on the top or bottom of your product or even incorporate surrounding elements to tell a richer visual story. The added space allows you to experiment with angles and framing, which can add depth and interest to your photos.
5. Keep in Mind the “Hero” Image
In 2025, Instagram’s algorithm will likely prioritize posts that best use the screen real estate. The hero image in a carousel. Make sure your hero image in a 4:5 ratio is compelling and visually engaging right off the bat. For example, if you’re showcasing woven blankets, consider capturing an image where the texture and pattern stand out to make a strong visual impact.
The Bottom Line: Get Ahead of the Curve
The upcoming changes to Instagram’s aspect ratio requirements in 2025 are more than just a trend—they reflect how the platform is evolving to meet user behavior. Adapting to the 4:5 ratio ensures your posts look great and sets your account up for success in the new Instagram landscape.
In the ever-competitive world of Instagram, staying ahead of changes is key to maintaining visibility and engagement. Embrace this shift by updating your content and optimizing your posts for the 4:5 aspect ratio. With this adjustment, you’ll be able to showcase your artistic creations in the best light possible and continue to grow your brand in the dynamic world of Instagram in 2025.
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