The Best Way to Present Your Products

When you’re trying to sell your products online, one of the most important things you can do is show them in the best way possible, which doesn’t just mean using clear photos. It means using pictures that show your product being used, held, worn, or displayed in a real-life setting.

Let’s say you’re an artist selling a woven blanket. If you only show a photo of the blanket flat on a white background, people can’t tell how big it is, how soft it looks, or how it might look in their home. But if you show a photo of someone wrapped in the blanket on a cozy couch or a bed with soft lighting, the buyer can imagine themselves there. That feeling can make a huge difference. It makes them trust your product, and that’s often what leads to a sale.

What Are Lifestyle Shots?

Lifestyle photos are images that showcase your product in use or a realistic setting. For example:

• A woven blanket is draped over a sofa in a cozy living room.

• A mug is being held by someone drinking tea near a window

• A poster hanging on a clean, stylish wall.

• A person carrying a tote bag while walking outside

These photos help your customer picture how your product fits into their life. Essentially, lifestyle shots show not just the item but the feeling it brings. 

Why Do Lifestyle Shots Matter?

Here are a few good reasons why you need to invest in product lifestyle shots if you’re not doing it already: 

Building Trust

When someone shops online, they can’t touch the product. They can’t feel how heavy it is, or how soft it is, or how bright the colors are, meaning they’re taking a small risk with every order. That’s where lifestyle shots help.

When you show your product being used in a home or by a real person, it helps build trust. It says, “This is a real product. Real people use it. You can trust that it looks and feels as good as we say it does.” The more real your photos feel, the more confident your customer becomes.

Enhancing a Professional Look

Professional-looking stores have professional-looking photos. If your product listings are full of simple or boring images, customers might think your products are low quality, even if they’re amazing.

However, when your listings include lifestyle photos, your store begins to feel like a genuine brand. It looks polished, clean, and trustworthy. That’s something customers notice right away.

Picturing a Use-Case for The Product

People don’t just buy with their eyes. They buy with their imagination. When they see a custom-woven blanket on a cozy couch next to a cup of tea and a good book, they imagine themselves there. They think, “That looks like the kind of comfort I want.” Suddenly, it’s not just a blanket but also a feeling. A lifestyle photo gives them a story to attach to the item, and that’s quite powerful when it comes to selling. 

Answering Unspoken Questions

A good lifestyle photo can also convey helpful information without requiring additional words. For example:

• “How big is this blanket?” → Show someone wrapped in it.

• “What colors match with this?” → Display it alongside other items in a room.

• “Will this look good in my space?” → Show it in a modern, clean setup.

When you demonstrate your product in use, you visually answer these questions. That helps speed up the buying decision.

Tips for Taking Great Lifestyle Shots

Below are some simple tips to help you take great lifestyle photos, even if you don’t have a fancy camera or studio:

• Use Natural Lighting: Take photos near windows or outside when the sun is at its softest. Bright, natural light makes your product look clean and real.

• Keep It Simple: Don’t clutter the background. Keep things clean and focused on your product. A blanket on a neat bed or a mug on a wooden table can be perfect.

• Use Real People (If Possible): If possible, show someone holding or using your product. People connect better with photos that feel warm and human.

• Take Several Angles: Show different views of the product. For example, a photo of a blanket folded neatly, one of it spread out on a bed, and another of someone wrapped in it.

• Match the Mood of Your Product: If your product is cozy and calm (like a woven throw), ensure your photo conveys a similar sense of coziness. If it’s bold and colorful, use a fun setting. The image should match the vibe of your art.

Lifestyle Photos Help Artists Sell More

If you’re an artist, especially one using FiberArt to sell woven blankets or other merchandise, lifestyle shots can help your work stand out. Many buyers may not understand how art can be turned into a blanket or a home product until they see it. 

Show them what it looks like when your design is draped over a chair or laid on a bed, and suddenly your art becomes something they want in their home. Remember, you’re not just selling a product. You’re selling comfort, beauty, and inspiration. Lifestyle photos help you tell that story.

Contact us today to learn more about our custom woven blankets and discover how FiberArt can help your business thrive!