These days, everyone is selling something online. As such, standing out can feel like an uphill battle. If you’re an artist, you might wonder how to make your work shine among the thousands of posts and ads people scroll through daily. The answer is more straightforward than you think: authenticity.
Being genuine and honest about your feelings, interests, struggles, and goals on social media can help you connect with your audience in ways that advertising alone cannot. This connection builds trust, loyalty, and a community that loves and supports what you do. Here are some reasons why you should embrace authenticity as a core part of your business strategy:
Sharing Your Story Builds Connection
Think about the artists or businesses you admire most. Chances are, they share more than just their products—they share their story. When you let your audience in on your journey, they feel part of it. For example, post updates about your process if you’re working on a new weaving design. Share what inspired you, whether it’s a memory, a place, or a feeling. If you made a mistake, don’t be afraid to laugh and show how you fixed it.
People are naturally curious and love seeing the “behind-the-scenes” side of things. Sharing these moments makes your audience feel closer to you. They see you as a real person, not just a business. When they feel connected to you, they’re more likely to support your work and cheer you on as you grow.
Honesty Creates Trust
When you’re open about your struggles and challenges, people see your honesty, and that builds trust. For example, if you’re struggling to balance your creative work with the demands of running a business, share that experience. Let people know how you’re working through it.
Being honest doesn’t mean you have to share every detail of your life, but it does mean being truthful about the ups and downs of your journey. Your audience will appreciate your openness and root for you even more.
Sharing Interests Shows the Real You
Authenticity also means sharing your personality and interests. What are the things you love outside of your art or business? Maybe you’re passionate about hiking, gardening, or cooking. Posting about these interests can help you connect with your audience personally. If someone loves the same things as you, it gives them one more reason to follow and support your work.
For example, if you’re inspired by nature, share photos of your favorite trails or flowers that spark your creativity. If you love reading, post about a book that has influenced your art. These little glimpses into your life help people see the person behind the work, making your business more relatable and real.
Goals Inspire Your Community
Sharing your goals is another great way to connect with your audience. Let your followers know about whether you’re saving up for a new loom, planning an art show, or working toward a big project. When you share your goals, your audience gets excited about them, too. They’ll want to see you succeed and may even help you reach those goals by sharing your work or purchasing your art.
Imagine you’re creating a series of woven pieces inspired by your hometown. Share updates as you work on the series and discuss what each piece means to you. Let your audience know why this goal is important. This kind of transparency will inspire your community and keep them engaged with your journey.
Building a Loyal Community
When you’re authentic, you attract people who genuinely care about you and your work. Over time, these people become more than just customers—a loyal community. This community will support you by buying your art and spreading the word about your work. They’ll share your posts, recommend you to friends, and celebrate your successes as if they were theirs.
A loyal community is one of the best things you can have as a business owner. It gives you a steady base of support, even during tough times. But loyalty isn’t something you can force—it has to be earned through authenticity, consistency, and genuine connection.
Final Thoughts
Sharing your feelings, interests, struggles, and goals might initially feel scary, but it’s one of the best ways to grow your business. It helps you connect with your audience deeper, builds trust, and creates a loyal community that wants to see you succeed.
So, as you embark on your art journey, don’t be afraid to let your personality shine. Share your processes, be honest about your challenges, and celebrate your wins with your audience. Sooner or later, you’ll realize that authenticity isn’t just a buzzword—it’s the key to building a business that people love to support and share with others. Get in touch with us at FiberArt today via info@fiberart.com or our contact form. Let's work together to create authentic artwork and help grow your online art business.
Comments