What’s the Best Way to Launch a Holiday Merch Drop With FiberArt?

According to the National Retail Federation, U.S. shoppers spent a record $994.1 billion during the 2024 holiday season (November – December 2024). During this time, nearly 7-8% ($70-$80 billion) was spent on clothing and apparel. The holiday season is a prime opportunity for artists and store owners to connect with customers and make sales quickly. With many consumers looking to spend on clothing, gifts, and apparel, this may be an excellent opportunity for artists and brands to launch a holiday merch drop.

However, launching merch during this busy time takes more than just uploading a product. It’s about timing, storytelling, and choosing items that feel personal and gift-worthy. Thankfully, FiberArt makes it easy to launch custom woven blankets, tapestries, and textile bundles without holding inventory. Each piece is created on demand, allowing you to focus on creativity and connection, rather than logistics.

Eight Steps to Launch a Holiday Merch Drop With FiberArt

Here are eight proven steps to help you launch a successful holiday merch drop with FiberArt and make this season your most memorable yet.

1. Choose a Design That Feels Seasonal or Emotional

Start with a design that resonates. Holiday drops are most effective when they evoke warmth, nostalgia, or celebration. Think cozy patterns, winter scenes, or artwork that feels personal and giftable. FiberArt can weave your design into blankets, tapestries, or bundles, so choose a format that fits your audience. If you’re unsure what to create, consider past customer favorites or ask your community what they’d love to see this season.

2. Decide on Your Drop Format

Will this be a one-time release, a limited run, or a rolling pre-order? Limited-edition drops create a sense of urgency and often sell out faster. Pre-orders give you time to build hype and gauge interest. FiberArt supports both models, allowing you to choose the one that works best for your brand. Set clear start and end dates, and communicate them early. Customers appreciate knowing exactly when to arrive.

3. Build a Teaser Campaign

However, don’t wait until launch day to start talking. Use teaser posts, countdowns, and behind-the-scenes content to build anticipation. Show close-ups of the design, share your inspiration, and invite your audience to guess what’s coming. This pre-launch energy helps warm up your audience and ensures they’re ready to buy when the drop goes live.

4. Set Up Your Product Page and Pricing

Additionally, ensure that your product page is clear, compelling, and easy to navigate. Include high-quality mockups or photos, a short story behind the design, and details about size, material, and shipping. FiberArt can help you generate visuals and handle fulfillment, allowing you to focus on your messaging. Price your product based on perceived value, not just cost. Woven blankets feel premium, especially during the holidays, so don’t be afraid to position them as keepsake gifts.

5. Offer Early Access or VIP Perks

Reward your most loyal followers with early access, exclusive discounts, or bundle options, building a community and encouraging repeat purchases. You can create a private link, a subscriber-only launch, or a limited bonus for the first buyers. FiberArt’s made-on-demand model makes it easy to scale without overcommitting, so you can offer perks without worrying about inventory.

6. Launch With Confidence and Clarity

When the drop goes live, be present. Post across platforms, send email reminders, and engage with comments in real time. Make it feel like an event, not just a product release. Remind customers that the item is limited, carefully crafted, and perfect for gifting. That emotional framing helps drive faster sales and a deeper connection.

7. Follow Up With Post-Drop Content

After the drop, share customer reactions, behind-the-scenes weaving clips, and thank-you messages. This maintains momentum and sets the stage for future releases. If you offered a limited run, let people know when it’s officially sold out. If you’re doing rolling pre-orders, update them on production and shipping timelines.

8. Plan Your Next Drop While Momentum Is High

Holiday drops often bring new customers and fresh energy. Use that momentum to plan your next release. Ask for feedback, review what worked, and start sketching ideas for the New Year. FiberArt makes it easy to launch again, whether it’s a seasonal follow-up, a collaboration, or a personalized product line.

Conclusion: Make This Holiday Count with a Merch Drop with FiberArt

Launching a holiday merch drop isn’t just about selling, it’s about creating a moment your audience will remember. With FiberArt’s made-on-demand model, you can offer premium woven products without the stress of bulk inventory or long lead times. 

Ready to launch your holiday drop? Contact us today for a quote. From design to delivery, every step is built to support artists and store owners who want to move fast, connect deeply, and grow sustainably. You can count on our trusted team to help you turn your art into woven merch that sells and spreads joy.

Frequently Asked Questions

1. What’s the best product to launch for the holidays?

Woven blankets are the top choice. They’re warm, personal, and perfect for gifting. Tapestries and textile bundles also perform well during the holiday season.

2. How long does it take to launch a drop with FiberArt?

Most designs can be woven and shipped within days. You can launch quickly without holding inventory or managing fulfillment.

3. Can I offer limited-edition designs?

Yes. FiberArt supports short-run drops, pre-orders, and exclusive releases. Limited designs often sell faster and create more buzz.

4. Do I need to order in bulk?

No. FiberArt uses a made-on-demand model, so you only produce what’s sold. That means no upfront costs or inventory risk.

5. Can I personalize my holiday merch?

Absolutely. You can add names, dates, or custom messages to your designs. Personalization adds emotional value, making each product feel unique.